ABOUT DEIDRA

Deidra is an expert in youth sports with a teaching/coaching career spanning three decades. An active athlete herself, she is currently ranked 9th in the world in W40 high jump. Deidra has coached children of all ages in multiple sports, including gymnastics and soccer. She graces stages nationwide, training coaches and teachers to lead fun, safe and effective sports and fitness classes. Her mission is to elevate youth sports by equipping leaders with the skills they need to be successful instructors and mentors.

As a college walk-on turned international track star, Deidra knows exactly what it takes to succeed in sports as an athlete and a coach. Fueled by her passion for youth development, Deidra delivers high-energy presentations and workshops. Attendees walk away feeling energized and motivated and, most importantly, prepared with real-world tools and strategies to give young athletes their best.

When she's not inspiring audiences, Deidra enjoys quiet, country life in Southern California with her son Miles.

International Masters Athlete

Deidra returned to track and field 19 years after her collegiate career ended. In just six weeks, she won six gold medals and broke two meet records. She is the reigning U.S. champion in W40 high jump. She is currently ranked 9th in the world in W40 high jump.

W40 high jump gold

Puerto Rico, 2025

USATF Masters Outdoor Champion (W40 high jump)

Alabama, 2025

W40 high jump gold

Canada, 2025

W40 high jump

California, 2025

Collegiate Track & Field

Deidra started as a walk-on with the University of North Texas track and field team. She earned a full scholarship and became one of the most decorated athletes in the program's history. She broke four school records, won six individual conference championships and won two team championships. She was the school's first heptathlete to qualify for the NCAA Division 1 Outdoor Track and Field Championships. She was also named UNT's MVP and the Sun Belt Conference Outstanding Field Event Performer.

on the team bus after conference championships

Louisiana, 2006

running the 200 meter dash

Texas, 2006

high jump

Texas, 2003

Fitness Modeling

Deidra has modeled for some of the biggest names in sports and fitness, including Nike, Gatorade and Runners World magazine. Deidra was also a national level fitness competitor with National Physique Committee.

Runners World magazine

modeling Team USA uniforms at Nike showroom

independent photographer

stock photography for Veer

Centrum ad

Gildan catalog

NPC Fitness National Championships

NPC Fitness National Championships

NPC Fitness National Championships

Coaching

Deidra's coaching career spans three decades. She has worked with children of all ages in multiple sports including track and field, gymnastics and soccer. Deidra was also a track and field and cross country coach at Nova Southeastern University.

youth track and field

2025

leading a group at The Little Gym

2019

NSU cross country coach

2009-2010

Family Life

Deidra is a single mom. She and her son Miles live in a solar-powered tiny home that she renovated in 2022. Juggling parenthood, homeschooling and entrepreneurship is a challenge, but she wouldn't have it any other way. Follow Deidra and Miles on social media to see what they're up to lately.

Deidra and Miles

2020

Deidra and Miles

2025

WHAT I DO

Owner of Bardic Media Group

Bardic Media Group is the parent company of Burn Strategy and Gym CRM by Burn Strategy. Bardic Books And Bardic Studios coming soon.

Burn Strategy

We help health club owners get and retain more clients by providing branding, advertising and content creation services.

Gym CRM by Burn Strategy

Fully automate your health club business with this powerful CRM software. Try it FREE for 14 days!

Webinars

Join me live on Zoom for sessions on entrepreneurship, modeling and more. Check the Events page for upcoming webinars.

Online Courses

Online courses on entrepreneurship, video production and modeling

COMING SOON!

WHAT I DO

Owner of

Bardic Media Group

Bardic Media Group is the parent company of Burn Strategy and Gym CRM by Burn Strategy. Bardic Books And Bardic Studios coming soon.

Burn Strategy

We help health club owners get and retain more clients by providing branding, advertising and content creation services.

Gym CRM by Burn Strategy

Fully automate your health club business with this powerful CRM software. Try it FREE for 14 days!

Webinars

Join me live on Zoom for sessions on entrepreneurship, modeling and more. Check the Events page for upcoming webinars.

Online Courses

Online courses on entrepreneurship, video production and modeling COMING SOON!

~E-LEARNING~

Popular Lessons

Secret of Successful Teamwork

Management

Growth up Business with Brand

Branding

Secret of Successful Teamwork

Management

We Help You to Skill Up

Let's talk about opportunities.

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©2023 – Deidra Wesley | All Rights Reserved

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Speaker and youth sports consultant. Coach and international masters athlete.

Social Media Links

© 2025 Burn Strategy | All Rights Reserved

Privacy Policy

Speaker and youth sports consultant. Coach and international masters athlete.

Social Media Links

© 2025 Burn Strategy | All Rights Reserved

Privacy Policy

~E-LEARNING~

Popular Lessons

Secret of Successful Teamwork

Management

Growth up Business with Brand

Branding

Secret of Successful Teamwork

Management

We Help You to Skill Up

Let's Talk About Opportunities.

Frequently Asked Questions

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