About Me

A Jill of All Trades

I was born in Little Rock, Arkansas and spent my early years hunting, fishing and camping with my dad and siblings. At the age of six, my family and I moved to Sherman, Texas, a small town near the Oklahoma border. I attended Sherman High School where I participated in track and field, cheerleading, volleyball and basketball. I played the flute in the band and was also involved in the flag corp and community service clubs. During my senior year, I was named SHS Homecoming Queen.

After graduation, I enrolled at the University of North Texas as a journalism major. I worked as a model and gymnastics coach to help pay for college. During my sophomore year, I joined UNT's track and field team as a walk-on and earned a full scholarship. It was a dream come true! I broke four school records at UNT (heptathlon, pentathlon, indoor high jump, outdoor high jump) and won six individual conference championship titles.

Four years after initial enrollment, I graduated with a bachelor of arts degree in radio, TV and film with a focus in television production. I worked as an intern at WFAA (ABC) in Dallas while attending graduate school and earned a master's degree in journalism the following year. Immediately after graduation, I received a job offer to work as a TV news producer for a local station (ABC/NBC) in Fort Myers, Florida. After two years in the news business, I decided to focus on a career in athletics and accepted a position as a track and field coach at Nova Southeastern University, a division II university in South Florida.

I later moved to New York City, returned to broadcast journalism and worked my way up to senior producer at Fox News Channel. I also worked as a fitness model during my time in The Big Apple. I modeled for Nike, Snickers, Gildan and other major brands. As if I wasn't busy enough already, I also started Flair Advantage, an online fashion boutique offering a carefully curated collection of items from high-end brands, including Versace, Swarovski, Christian Louboutin and more. This was my first venture into entrepreneurship and it taught me so much about business. I spent what little free time I had volunteering with City Harvest, the world's largest food rescue organization. I also developed a love for international travel and visited a new country every year for my birthday.

After nearly a decade in NYC, I moved to Atlanta and began working as a producer at CNN. My son Miles was born shortly after. And then, the COVID-19 pandemic hit. I was laid off from CNN in 2020. There I was - an unemployed single mother with an infant.

Instead of panicking, I took some time to figure out what I really wanted in life and I realized that financial freedom and time freedom were very important to me. I also realized that continuing to work for others would never give me that freedom. I decided to focus on building my own company. I created Bardic Media Group, parent company of my digital marketing agency Burn Strategy, my SaaS business Gym CRM by Burn Strategy and my online education platform Burn Strategy Academy. I have plans to launch Bardic Books and Bardic Studios soon.

My brother Curtiss Wesley was diagnosed with head and neck cancer in 2020. My son and I moved from Atlanta to Dallas to be with him in his final months. He died on September 30, 2021. Curtiss was an incredible dancer! My family and I are in the process of creating a dance scholarship in his memory.

Today, my son and I live in a solar-powered tiny home that I renovated in 2022. After spending years in major cities, I'm getting in touch with my country roots and teaching Miles the joy of simple living and the great outdoors. I run my businesses from home while trying to keep up with my little man. Follow me on social media to see what we're up to.

WHAT I DO

Owner of Bardic Media Group

Bardic Media Group is the parent company of Burn Strategy and Gym CRM by Burn Strategy. Bardic Books And Bardic Studios coming soon.

Burn Strategy

We help health club owners get and retain more clients by providing branding, advertising and content creation services.

Gym CRM by Burn Strategy

Fully automate your health club business with this powerful CRM software. Try it FREE for 14 days!

Webinars

Join me live on Zoom for sessions on entrepreneurship, modeling and more. Check the Events page for upcoming webinars.

Online Courses

Online courses on entrepreneurship, video production and modeling

COMING SOON!

WHAT I DO

Owner of

Bardic Media Group

Bardic Media Group is the parent company of Burn Strategy and Gym CRM by Burn Strategy. Bardic Books And Bardic Studios coming soon.

Burn Strategy

We help health club owners get and retain more clients by providing branding, advertising and content creation services.

Gym CRM by Burn Strategy

Fully automate your health club business with this powerful CRM software. Try it FREE for 14 days!

Webinars

Join me live on Zoom for sessions on entrepreneurship, modeling and more. Check the Events page for upcoming webinars.

Online Courses

Online courses on entrepreneurship, video production and modeling COMING SOON!

~E-LEARNING~

Popular Lessons

Secret of Successful Teamwork

Management

Growth up Business with Brand

Branding

Secret of Successful Teamwork

Management

We Help You to Skill Up

Let's talk about opportunities.

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©2023 – Deidra Wesley | All Rights Reserved

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Creative strategist, entrepreneur, business coach, mentor, model, single mom. Former TV producer, sports coach, track & field champion.

© 2024 Burn Strategy | All Rights Reserved

Privacy Policy

Creative strategist, entrepreneur, business coach, mentor, model, single mom. Former TV producer, sports coach, track & field champion.

© 2024 Burn Strategy | All Rights Reserved

Privacy Policy

~E-LEARNING~

Popular Lessons

Secret of Successful Teamwork

Management

Growth up Business with Brand

Branding

Secret of Successful Teamwork

Management

We Help You to Skill Up

Let's Talk About Opportunities.

Frequently Asked Questions

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What is Lorem Ipsum?

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